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Original research
MOBILE FINANCE AND BANKS IN KYRGYZSTAN: NEW MODELS OF INTERACTIONPages 151-162
Abstract
In recent years, the financial sector of Kyrgyzstan has been undergoing a rapid digital transformation. Against the background of active growth of mobile applications, both on the part of banks and independent fintech services, new forms of interaction between traditional financial institutions and digital platforms are emerging. The article examines the key drivers of mobile financial services development in Kyrgyzstan, analyses the degree of banks' involvement in digitalisation processes, and explores the models of competition and partnership between banks and fintech actors. Special attention is paid to consumer behavioural changes, the level of trust in digital services and the role of the state in the formation of digital financial infrastructure. The results of the study show that sustainable development of the banking sector is possible not so much in confrontation with the fintech environment, but through integration and joint creation of hybrid customer-centric solutions.
Keywords: Mobile finance, digital banking, fintech, e-wallets, banks of Kyrgyzstan, financial inclusion, digital transformation, mobile applications.
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Chinara Adamkulova, 
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